In November, 2011, David Meerman Scott released a book entitled “
You can setup Google alerts to keep informed of news in your area of expertise. When something new and interested is spotted, you might be the best person to add to that story, and thus get media attention for yourself and/or your website.
Sometimes, just curating a post can be good SEO for you site. You can copy a small paragraph of text, link to the original news page or blog article, then add a small comment of your own to make it unique.
Internet marketers for year have been doing a similar exploit known as “Launch-Jacking”. As new products are launched, some marketers create mini-sites around that product, and they do a better job of SEO than the product creator. Then when people search for that product, the affiliate’s site comes up higher in the search engine rankings. That affiliate also offers a related bonus, and gets the sale and the commission, earning thousands of dollars.